The Categories
Creativity shouldn’t be categorised, but one award didn’t make much sense. There’s plenty to enter, but let us know if you’re questioning which category which work should go into. Good luck!
Advertising
Advertising Campaign Less Than $200,000
Includes the use of three or more media (e.g., Broadcast, Print, Digital, and Interactive etc.) and a total campaign and production budget of $200,000 or less.
Advertising Campaign More Than $200,000
Includes the use of three or more media (e.g., Broadcast, Print, Digital, and Interactive etc.) and a total campaign and production budget of $200,000 or more.
Broadcast Less Than $200,000
Includes paid television and cinema advertising with a total production budget of $200,000 or less.
Broadcast More Than $200,000
Includes paid television and cinema advertising with a total production budget of $200,000 or more.
Outdoor
Includes purchased media such as outdoor billboards, transit shelters, bus kings, digital restobar, digital screens, and elevators. This includes static and OOH video that primarily runs without audio.
Radio/Podcast/Streaming
Use of radio, podcast, or streaming audio advertising creative.
Social Media Advertising
Entries can include organic and/or paid social content. This includes all formats such as static, video, carousel, story, reels, and collection ads.
Reactive Advertising
Campaigns reacting swiftly to current events, leveraging diverse media for timely, impactful brand engagement and cultural resonance.
Experiential/Non-Permanent Installation
Includes advertising that involves a temporary branded environment such as a trade show booth, a paid media domination at a single location, and/or a direct, in-person experience with a brand through live events, stunts, merchandising, or samplings.
Best use of Media
Use of media strategy supporting an advertising campaign that uses creative mediums to promote a product, event, service, or brand.
Design
Logo/Wordmark
A logo or wordmark created for a brand or company.
Branding (Identity System)
Demonstrates the practical application of a corporate identity—for example, as part of a stationery package.
Packaging
Any physical packaging or labeling of a product/products. Please submit photos or boards that represent your packaging. We will not accept physical pieces.
Rebrand
A new identity system for a brand, product or service. Must include at least 3 newly branded applications, including but not limited to website, business card, and stationery.
Digital
Any website,app, game, or other digital branded collateral used to communicate a brans product or service.
Website Design
The website a brand uses to communicate its product or service, exclusive of any single advertising campaign.
B2B
Any piece of creative work (single or series) intended to communicate a message or service to a bussiness-to-business audience, instead of the general public.
Craft
Best use of Video
Video creative that did not run with broadcast, OOH or other paid media—can include corporate, promotional or training videos. Any videos that ran as paid advertising are not eligible in this category and must be placed in Broadcast and Social categories.
Best use of Illustration
An illustration (or series of illustrations) created in support of a marketing effort, design system, or advertising campaign.
Best use of Animation
An animation (or series of animations) created in support of a marketing effort, design system, or advertising campaign.
Best use of Sound Design
Any use of music or sound design created in support of a marketing effort, design system, or advertising campaign.
Best Use of Editing
Any use of editing in support of a marketing effort, design system, or advertising campaign.
Best use of Photography
A photograph (or series of photographs) created in support of a marketing effort, design system, or advertising campaign.
Best Use of Copywriting
Any use of copywriting created in support of a marketing effort, design system, or advertising campaign.
Best Use of Innovative Technology & AI
Work that uses paid digital media or traditional means in a creative or innovative way. Could include social media, digital games, hashtags, VR, traditional media executions, augmented reality, digital billboards, interactive surfaces etc. If AI work is being entered, please provide 100 words or less on how the technology was used to influence the creative process and/or final creative output (e.g., was final animation or video generated by AI?)
General
Most Effective Award
Includes creative work that achieves its objective effectively and addresses the goals set by the client or organization with measurable results. *Requires Case Summary Document
Creative for Good (non-profit)
Includes creative in any medium, produced on behalf of a charity or not-for-profit organization and completed pro bono by an agency or individual.
Student Award
Includes creative work made by a student enrolled in a Vancouver-based post-secondary education program (not within an agency internship). Entries can be on behalf of an individual or group.
Best Creative by a Small Agency
Creative work in any medium from an agency or team of nine or fewer full-time staff.