The Categories
Creativity shouldn’t be categorised, but one award didn’t make much sense. There’s plenty to enter, but let us know if you’re questioning which category which work should go into. Good luck!
Advertising
Advertising Campaign Less Than $100,000
Includes the use of three or more media (ie. Broadcast, Print, Digital and Interactive etc.) and a total campaign & production budget of $100,000 or less.
Advertising Campaign More Than $100,000
Includes the use of three or more media (ie. Broadcast, Print, Digital and Interactive etc.) and a total campaign & production budget of $100,000 or more.
Broadcast Less Than $100,000
Includes paid television, connected TV, YouTube pre-roll and cinema advertising with a total production budget of $100,000 or less.
Broadcast More Than $100,000
Includes paid television, connected TV, YouTube pre-roll and cinema advertising with a total production budget of $100,000 or more.
Outdoor
Includes purchased media such as outdoor billboards, transit shelters, bus kings, digital restobar, digital screens, and elevator. This includes static and OOH video that primarily runs without audio.
Radio/Podcast/Streaming
Use of radio, podcast ad or audio streaming advertising creative.
Social Media Advertising
Entries can include an organic and/or paid social content. This includes all formats such as static, video, carousel, story, reels, and collection ads.
Reactive Advertising
Campaigns reacting swiftly to current events, leveraging diverse media for timely, impactful brand engagement and cultural resonance.
Experiential/Non-Permanent Installation
Includes advertising that involves a temporary branded environment such as a trade show booth, a paid media domination at a single location, and/or a direct, in-person experience with a brand through live events, stunts, merchandising or samplings.
Best use of Media
Use of media strategy supporting an advertising campaign that uses creative mediums to promote a product, event, service or brand.
Design
Logo or wordmark created for a brand or company.
Logo/Wordmark
Branding (Identity System)
Demonstrates the practical application of a corporate identity—for example, as part of a stationery package.
Packaging
Physical packaging or labeling of a product/products. Please submit photos or boards that represent your packaging. We will not accept physical pieces.
Website Design
The website a brand uses to communicate its product or service, exclusive of any single advertising campaign. Websites must have been built in the 2024 calendar year. Websites that have undergone a visual/design update in the 2024 calendar year are also applicable.
Craft
Best use of Video
Video creative that did not run with broadcast, OOH or other paid media—can include corporate, promotional or training videos. Any videos that ran as paid advertising are not eligible in this category and must be place in Broadcast & Social categories.
Best use of Illustration
An illustration (or series of illustrations) created in support of a marketing effort, design system or advertising campaign.
Best use of Animation
An animation (or series of animations) created in support of a marketing effort, design system or advertising campaign.
Best use of Sound Design
Any use of music or sound design created in support of a marketing effort, design system or advertising campaign.
Best Use of Innovative Technology
Work that uses paid digital media or traditional means in a creative or innovative way. Could include social media, digital games, hashtags, VR, traditional media executions, augmented reality, digital billboards, interactive surfaces, digital games, etc.
Best use of Photography
A photograph (or series of photographs) created in support of a marketing effort, design system or advertising campaign.
Best Use of Copywriting
Any use of copywriting created in support of a marketing effort, design system or advertising campaign.
General
Most Effective Award
Creative work that achieves its objective effectively and addresses the goals set by the client or organization with measurable results. *Requires Case Summary Document
Creative for Good (non-profit)
Creative in any medium on behalf of a charity or not-for-profit organization completed pro bono by an agency or individual.
Student Award
Creative work created by a student enrolled in a Vancouver post-secondary education program (not within an agency internship). Entries can be on behalf of an individual or group.
Best of Show
All entries submitted in the Creative Categories will be eligible to win Best in Show at the discretion of the judges.